This client, already an established company in the professional services arena, saw a drastic fall in search rankings and organic traffic after 4 months since their last contract with their previous SEO service provider.
We conducted SEO and backlinks analysis for a custom link building strategy:
- High amount of low-quality backlinks
- Expired links (Lost backlinks)
- Bad backlink profile
- High spam score links
The previous provider had built a large number of low-quality links, which had brought penalties and therefore greatly reduced visibility. The site's ranking dropped dramatically in three months, impacting new business leads and overall growth.
Key Challenges:
- Ranking Drop from Bad Links: The bad links from the previous agency put the site under heavy penalties, dropping site authority and organic rankings.
- Budget Constraints: Given the modest monthly budget, careful prioritizing and focus was needed to achieve maximum ROI.
- Reputation Recovery: There had been an impact on the client's industry reputation, requiring high-quality, reputable links to recover trust with search engines and users.
With a monthly budget of RM2,500 per-months, our objective was to fix the client's backlink profile, regain lost rankings, and increase organic traffic through building a new, high-quality link foundation with our Managed Link Building service.
Our Managed Link Building (Growth pack) RM2,500 /month:
- Min 5+ links per-month
- DA10 - DA70 Links
- Backlink audit and link disavowal
Our link-building campaign for the first 3 months:
Month 1:
- Link Insertion (DA 10+)
- Guest post (DA 40+)
- Unlinked brand mention
Month 2:
- Link Insertion (RD 20-500+)
- Guest post (DA 30+)
- Guest post (DA 20)
- Unlinked brand mention
Month 3 - Majestic (RD), Ahrefs, and traffic metric:
- Guest post (DA 50+)
- Link Insertion (DA/DR 30+)
- Link Insertion (DA 10+)
After 3 months of link building campaign, the website impressions growth to 3.3x.
In the next following months, we combine a natural link building with exact match for performing keywords.
After 10 months of focused recovery and link-building efforts, the results were substantial:
- Organic website traffic increase by 4X
- Restored rankings
- Increases in the Domain Authority (DA) and Domain Rating (DR)
The organic traffic of the site quadrupled, driven by higher keyword rankings and the restoration of site reputation. Visibility of the client's most important keywords was regained, returning to and improving upon pre-penalty ranking levels.
Added 72 good links to replace bad links with very valuable and reputable links, thus increasing the domain authority of the site. The customer's website started to appear in authoritative industry websites, thus increasing their authority and credibility before search engines and potential customers.
Through strategic link recovery and high-quality link building, we were able to right the client's backlink profile and their rankings, laying the foundation for continued organic growth in the professional services arena.
Are you facing similar issues like sudden drop in rankings? Contact us today and get custom SEO strategy tailored to your website.
