Our client, an interior design company, wasn't able to maximize the use of the website to generate leads and raise brand visibility. Primarily, these were the challenges:
- Limited Organic Traffic: With the bad rankings of related keywords, the website could hardly attract any visitors in this highly competitive niche in interior design.
- Fierce competition: fighting against established players in the industry to be on the SERPs.
- Weak Link Profile: There were hardly any backlinks to the site, meaning little authority and zero chance to rank for high-value keywords.
- Unoptimized Online Presence: On-page SEO elements and local search presence were unoptimized.
To overcome these challenges, we conduct a full site analysis, competition and keyword research for our Managed SEO service.
With a monthly budget of RM6,500, the goals of keyword ranking improvements, organic traffic growth, and increase in inquiries were set.
Our Managed SEO Growth Plus:
- Advanced keywords targeting
- SEO Blog Writing Pro 3000 words
- Managed Link building
- SEO Content Planning
- Toxic Backlinks Audit
- 4 Pillar SEO Management
Keyword Research and Strategy: Identified and targeted a mix of transactional and informational keywords, such as "luxury interior design services [Location]" and "[Topical] trends 2024". We prioritized long-tail keywords with high intent to attract qualified traffic.
Link Building Campaign: Built 187 high-quality backlinks from authoritative sources and industry-relevant sources: interior design blogs, architecture publications, and local directories.
Content Creation and Optimization: Developed a content strategy, targeting the audience's needs: designed a series of blog articles, service descriptions, and case studies. Optimized existing pages with targeted key terms in mind; optimized meta tags and added internal links to better facilitate site navigation and crawlability.
Local Optimization and Technical SEO: Improved website speed, mobile usability, and overall user experience to meet Google's Core Web Vitals standards. Improved the client's local SEO through optimization of Google My Business, obtained positive reviews, and ensured NAP (Name, Address, Phone) consistency in citations. Data-Driven Adjustments Tracked campaign performance using Google Analytics, Search Console, and third-party SEO tools, then refined strategies each month based on those insights.
Here is our campaign look like:
Month 1: Topical and Easy Wins keywords
- On-page optimization - Implement keywords
- Technical Optimization - Improve site speed
- Increase backlink profile quality - Natural anchors
- Link and Citation building
- SEO Blog Writing Pro 3000 words - Topical Authority (Semantic) focus
Month 2:
- On-page optimization - Implement keywords
- Content Optimization
- Increase backlink profile quality
- Link and Citation building
- SEO Blog Writing Pro 3000 words - Topical & content gap, low-med volume
Month 3:
- Content Optimization
- Link building on easy keywords and medium competition
- Citation building
- SEO Blog Writing Pro 3000 words - Informational & content gap, high volume
The 8-month SEO campaign delivered remarkable results:
- 570% Increase in Organic Traffic: The monthly traffic increased exponentially, far beyond initial projections.
- Improved Keyword Rankings: Over 20 targeted keywords are ranking on Google's first page, a number of which are in the top 3 positions.
- Increased Domain Authority: The number of good backlinks added—187—resulted in a remarkable increase in domain authority, making the site look more credible in the eyes of Google.
- Increased Engagement: The average session duration was increased by 35%, and the bounce rate decreased by 25%, indicating much better engagement with the audience.
- Lead Boost: The client saw a 263% increase in leads generated directly from organic search, which translated to more conversions and revenue.
This case study epitomizes the transformational capability of a properly strategized and implemented SEO campaign. Through reinvestment in strategic link building, high-quality content, and technical optimization, we were able to surmount big hurdles and deliver substantial traffic growth for the interior design client.
With a 570% increase in organic traffic and a corresponding rise in leads, it was a clear example of both the immediate effect and long-term potential of sustainable SEO practices within a competitive industry.
Our Managed SEO campaign is suitable for any business industry without any contract - You can stop any time after getting your desired results for your business growth.
