The furniture store was facing an issue with constrained online visibility within local search results, which directly limited them from gaining new customers.
The client's website garnered less organic traffic, and they did not make the first page on Google for any important local search queries like "furniture store near me," "custom furniture [city name]," or "best furniture shop in location."
Key challenges included:
- Low organic traffic: the website was almost invisible from local search results, though there was a well-established physical store and a very good reputation locally
- Competitive local market: The local furniture market was highly competitive, dominated by several larger chain stores that seemed to dominate the online search rankings.
- No Local SEO Strategy: The customer had no local SEO strategy per se, pretty much reliant on conventional methods of advertising. These were also expensive and never worked effectively in the longer run.
Due to this, there was a need to iron out these challenges with an overall Local SEO strategy that would meet the needs of our client.
This was primarily meant to increase the visibility of the store through local search results, increasing organic traffic, and thereby translating into actual footfall traffic to the physical store.
Thereby, using an RM2,000 monthly budget for Managed SEO service for local Furniture store, we created a thorough plan that made the most of this local SEO technique:
Month 1 - 8: Custom pricing tailored to their budget of RM2,000 /month
- Google Business Profile Optimization
- Advanced keyword targeting
- SEO Blog writing Pro 800 words per-month
- Managed local link building and citation
- 4 Pillar SEO management
We start with site audit and keyword research to find a suitable keyword and competition to identify easy wins keywords.
Our first few months focused on Google Business Profile (a.k.a GMB) optimization and local citations with NAP consistency. This helped strengthen their local SEO signals and improved their chances of ranking in the local 3-Pack.
Our campaign looks like:
- GBP Optimization
- Managed local citation and link building
- On-page SEO: We implement relevant keywords to their website
- SEO Blog writing Pro 800 words - Niche relevant, informational keyword focus
After we gain significant improvement, we switch things up for blog and link building
- SEO Blog writing Pro 800 words - Content gap, volume keyword focus
- Link building - Easy wins keywords
After a steady flow of incoming traffic to the website and increasing Google Maps listing performance, our client decided to increase their monthly budget by RM500. So, we enroll them in our Starter package:
Month 8 - 12: Managed SEO starter plan - RM2,500 /month
Almost similar but with:
- SEO Blog writing Pro 1000 words per-month
- Managed link building (High Metric)
With 1K words per month for blog writing and high metric link building, our campaign focuses on securing medium-high competition keywords that have a good amount of CPC and search volume.
The results, after a strategic and constant approach, following 12 months of focused local SEO effort, were impressive.
339% Increase in Organic Traffic: There was a 339% increase in organic traffic coming to the client website within a period of 12 months, influenced by better rankings of local keywords and increased site visibility.
Local Search Rankings: The store became very visible in local search. In fact, they started to rank in the Google 3-Pack for many key terms, including "furniture store near me" and "custom furniture [city name]."
Higher Conversion Rates: With great local traffic and a greater amount of targeted visitors, the store witnessed a huge increase in footfall and sales inquiries, ensuring that conversions rise well.
Google My Business Growth: The client experienced GMB listing growth in review count and engagement. Positive reviews were generated, showing an increase of over 200%. Additionally, the store saw consistent month-over-month calls and direction requests via its GMB profile.
Stronger Brand Awareness: Through local backlinks and promoted events, the client's presence within the community was raised-ultimately cemented them as community-driven and reliable in the area.
We implemented a tailored Local SEO approach to give this furniture store the next level of online visibility to drive more local traffic and boost its sales.
This is an investment average of RM2,200 per month for a period of 12 months, which has yielded a 339% increase in organic traffic for the client, making it one of the top competitors in their local market.
This case simply proves the potent effect that a well-executed Local SEO campaign can have on small, local businesses in the effort to expand the reach and usher in more customers.
Rank higher in local search today with our Managed SEO service and increase your website and local store traffic.
