The dental clinic faced an overall digital marketing strategy that had a number of key challenges, particularly in organic search and visibility.
Although this clinic was strictly superior in its services, its website rankings were poor on any search engines, hence not allowing the acquisition of new patients online.
The primary goals were clear:
- Rank in relevant keywords such as “dentist near me” and “dental clinic [city or town]”.
- Rank higher in Google Map that can increase Appointment Bookings
- Increase website’s organic traffic.
Key Challenges:
- Low Organic Search Rankings: A clinic's website did not appear on the top list for specific keywords like "dentist near me" and "best dental clinic in [city or town]”. This resulted in minimal opportunities for organic traffic.
- Competition: The dental industry in the area in which this clinic competes is highly saturated, that is to say, many other clinics are also vying for locals' attention. This made the task of standing out from among the locals' search results even harder.
To address this challenge, Local SEO is the key to dominate local searches.
With a marketing budget of RM3,000< per-month, we enroll them in our Managed SEO service for RM2,500 monthly with the Starter plan.
Our Managed SEO Starter includes:
- Google Business Profile Optimization
- Advanced keyword targeting
- SEO Blog writing Pro 1000 words per-month
- Managed link building
- 4 Pillar SEO management
As the nature of business highly relies on Book Appointment to generate sales, we combine website and local SEO. See how this platform can help generate leads by increasing high-quality organic traffic:
- Website SEO: Potential patients can look for service, engage the contact form and view locations.
- Local SEO: Increase the clinic ranking in Google Map that captivate potential patients to click for more info, call and request for direction to make an appointment.
We always start with a full website SEO audit, competitor and keyword analysis for a customized strategy tailored to their business goals.
To start, we focus on easy wins for local keyword research:
“Cheap braces near me”
“Teeth aligners …”
Our campaign for the first 3 months:
Month 1:
- Optimize website’s homepage and money pages
- On-page SEO - Implement ideal keywords (based on our keyword research)
- On-page SEO - Content optimization, meta tags and internal linkings
- Google Business Profile (GBP/GMB) optimization
- Link and local citation building - Natural backlink signals
- 1 SEO blog post Pro (1000 words) - Informational keyword focus
Month 2:
- High metric - Easy wins keywords
- High metric - Branded
- Google Map SEO
- Link and local citation building - Natural backlink signals
- 1 SEO blog post Pro (1000 words) - Money keywords
Month 3:
- High metric - Easy wins keywords
- Google Map SEO
- Link and local citation building - Natural backlink signals
- 1 SEO blog post Pro (1000 words) - Commercial keyword focus
After implementing the SEO strategy and monitoring one-year progress, the clinic realized a significant increase in traffic to their website both locally and online.
260% Increase in Organic Traffic - The website started ranking higher for the local search due to on-page and off-page optimizations that were carried out for local search terms.
Improved Local Search Rankings - Local SEO enhancements to increase rankings in local search results using keywords through Google My Business listings and local citations have significantly raised the bar for this clinic's visibility in the local searches, especially for the phrase "dentist near me."
Increased Website Conversions - With increased targeted traffic to the site, conversions went up. More users started contacting via forms, booking appointments, and reaching out to different services offered by the clinic from organic searches.
Cost-Effective Growth - Impressive, if one may say so, the results have been realized with a month-on-month budget of RM2,500 and required very little paid advertising. The growth is sustainable because organic traffic has increased, hence cost-effective, which gives an indication of return on investment for the clinic.
With focused efforts on local SEO, technical optimizations, and a well-focused content plan, this dental clinic increased its organic traffic by 260% within a period of 12 months.
The outcome shows the potential of correctly executed search engine optimization to build long-term growth, even on a smaller marketing budget.
The extra visibility from the local search brought new, consistent patients into this clinic.
Contact us today for custom managed SEO strategy tailored to your business competition and goals.
