Our client is a dynamic creative agency known for its innovative approach to graphic design, branding, motion graphics and printing services; however, the challenge has been to keep up with organic search traffic.
This creative agency, though excellent in professional service delivery to customers, noticed that its website failed to rank effectively on search engines for them to see, which reduced its visibility and new business opportunities.
- Poor Organic Traffic: The website did not attract good organic traffic; hence, it was missing out on its mark on potential clients seeking creative and marketing services.
- SEO Authority: They lacked domain authority due to having fewer high-quality backlinks, and, thus, faced difficulty in rankings for competitive search terms, particularly within the creative and marketing sectors.
- Public Visibility within Competitive Industries: The creative industry is really full of competition, and so the ability for it to conspicuously appear and, at the same time, be found online will be very important for the agency.
Our client allocated a monthly budget of RM4,000 per-months for SEO campaigns perfectly fit with our Growth plan of our Managed SEO service.
Our Managed SEO service (Growth):
- Advanced SEO keyword variation focus
- SEO Blog writing Pro 2000 words per-month (included in plan)
- Managed link building
- 4 Pillar SEO Management
Vetter always starts with competitive gap analysis and full website audit to develop a customized strategy for their site and target market.
To address these challenges, we applied an exhaustive SEO and backlink strategy to improve both the website's authority and its visibility in search engine results.
Here is our campaign look like for the first 3 months based on current website and competition:
Month 1
- Optimize homepage and money pages
- On-page SEO - Implement ideal keywords (based on our keyword research)
- On-page SEO - Content optimization, meta tags and internal linkings
- Technical SEO - Fix keyword stuffing, broken links, schema
- Link building - Natural backlink signals
- 2 SEO blog post Pro (1000 words) - Industry relevant keyword focus
Month 2
- Optimize on-page for subpages - Keywords relevancy, image optimization
- Link building - Natural drip, (1) Easy wins keyword
- 2 SEO blog post Pro (1000 words) - Industry relevant keyword focus
Month 3
- Link building - Branded/long tail/generic/broad/partial/topical anchors
- Link building - (2) Easy wins keywords focus
- 1 SEO blog post Pro (2000 words) - Content gap, money keyword
After a 3-month period, we can see significant improvement on low-medium competition keywords to rank on the first-second page while other relevant keywords start to grow mainly on position 10-25.
This client’s site has a good amount of natural backlink profile compared to some of its competitors' websites.
In the next following months, we highly focus on easy and medium competition keywords that have a good amount of search volume while maintaining good anchor diversification before moving on high competition keywords.
With 2000 Words of SEO blog writing Pro per-month, we are focusing on high volume content gaps and informational keywords.
It proved to be an extremely effective strategy, with remarkable growth in both organic traffic and SEO performance.
In the 12-month period, organic traffic coming to the client's website increased by 416%, making their website highly visible and attracting a larger audience.
This was supported by both the increase in backlinks and the improved content on the site that enhanced rankings for a number of key terms.
More than 24,000 words written for SEO optimized blog writing (2000 words/mo) and 76 quality backlinks that were built during the campaign had a positive effect on increasing the domain authority of the agency, hence giving its website a good ranking for competitive keywords related to creativity, printing and marketing.
Through a well-executed backlink strategy, combined with on-page optimization and content marketing, we were able to improve the client's visibility and traffic extremely.
This 416% increase in organic traffic not only improved the SEO performance for the creative agency but also helped them in gaining new business, contributing to their growth in the competitive market.
With engaging portfolios and stunning website design, you have higher chance to convert potentials into customers.
Our Managed SEO services can help you drive high-quality traffic to your website.
Contact us today and get personalized pricing and custom strategy tailored to your business and target audience.
