Our client operates in corporate training services by developing professional development programs for businesses.
They approached us with the intent to enhance their presence on the web and drive website traffic by ranking relevant keywords tailored to their website on Google search that will drive more qualified leads and conversions.
Even though the services were worthy of recognition, there were some challenges related to the client's inability to create organic traffic:
- Low Organic Traffic: Their website was getting minimal organic traffic from the search engines, and it was hard for their potential customers to locate their services. As a result, they missed opportunities that would have generated leads.
- Limited Budget: The customer had a budget of RM2,500 per month. They needed a reasonable SEO solution that would be able to drive results throughout the period with no more than what had been allocated in the budget. This called for the implementation of a strategy that focuses on long term and definitely sustainable growth of the company.
- Limited Content Strategy: The client's website was thin in terms of content; what little they did have was not optimized for target keywords. This lack of ongoing high-quality content was holding them back from ranking for key search terms related to their industry.
Whenever clients approach us, we always start with a full site audit and competitor analysis to find a keyword gap opportunities and custom strategy tailored to their business niche and budget.
With a monthly budget of RM2,500 per-month, we offer custom strategy with Starter plan of our Managed SEO service.
Our Managed SEO program (Starter):
- Advance keyword targeting - Relevant to their niche and audience
- SEO blog writing Pro - 1000 words per-month
- Managed link building and SEO pillars
Here is our campaign for the first 3 months with allocated budget
Month 1: Enhancing relevance and authority
- On-page SEO: Optimize homepage and money pages
- Implement ideal keywords (based on our keyword research), meta tags and internal linkings
- Fix repetitive keywords (spam), broken links and improve site speed
- Link building: Generic mix anchors
- 2 x SEO blog writing Pro 500 words - Industry relevant topic
Month 2: Increase keywords signals
- On-page SEO: Another money pages and sub pages
- Content optimization for page and blog post
- Link building - Similar, branded / long tail anchors
- SEO blog writing Pro 1,000 words - Industry relevant topic
Month 3
- Content optimization - keyword relevancy
- Guest post (Majestic metric) - Exact / Partial match
- Link building - Branded (Metric), diverse
- SEO blog writing Pro 1,000 words - Money keywords
With a slow quality drip for natural link profile, we are able to proceed to win some easy win keywords. There is SEO performance growing and increasing in organic keywords at 12-35 positions.
In the next 6 months, we switch to targeting more easy wins and some medium competition keywords with 1000 words written every month focusing on content gap low volume and medium volume.
With high-quality blog content writing and natural backlinks pushing the site every month, it will enhance the signals to rank the high volume content gap SEO blog and money keywords.
The results of the 12-month SEO campaign turned out to be outrageously successful, posting strong improvements across many metrics.
- 702% Increase in Website Traffic
- Improved Search Engine Rankings
- Increased Engagement and Conversions
- Consistency in Growth with a Constrained Budget
During these 12 months, the client experienced a staggering increase in organic traffic-in the tune of 702%. Improvement in rankings for targeted keywords, more engaging content, and a strong link-building strategy improving site authority are some of the key factors that have contributed to increasing organic traffic.
It was because of the direct efforts of the creation of SEO-optimized content creation and backlink building that led to a significant rise in keyword ranking of the client's website. A number of important target keywords shifted to the first page of Google, increasing the site's visibility drastically in search results.
The fresh, relevant content attracted more visitors, who stayed on the page longer and had a reduced bounce rate, proving that, indeed, this was something useful and relevant that the visitor was looking at. This increased engagement translated into more inquiries and leads for the client's corporate training services.
All this happened without them having to overspend, even though there was a budget of RM2,500 a month. Organic growth via SEO meant they could grow their traffic in the long term, with minimum dependence on paid advertising.
What really surprised them, though, was how far the SEO campaign's ROI would exceed expectations since it implied continuous organic growth in not just traffic but inquiries for business, too.
This SEO case study demonstrates the power of a well-executed, cost-effective strategy to drive significant organic growth. Through consistent, SEO-optimized blog content and a targeted link-building campaign, we were able to help the client achieve a 702% increase in website traffic over the course of a year.
This growth translated into higher visibility, greater brand authority, and increased lead generation—all while staying within the client's limited budget of RM2,500 per month.
The results highlight the long-term value of investing in SEO as a core component of a successful digital marketing strategy.
